On paper
96
34
24
16
Christoph and Steffi's Food and Travel
The mark
One drawing, two states. The positive is two rules and an ampersand on the paper. The reverse is the same silhouette inverted: the disc takes the colour and the inner rule and ampersand are knocked back out of it. Lay one over the other and they line up exactly.
On the masthead tone
96
34
24
16
Christoph and Steffi's Food and Travel
On ink — reverse
96
34
24
16
Christoph and Steffi's Food and Travel
On a photograph — reverse
96
34
24
16
Christoph and Steffi's Food and Travel
The two laid over each other
Same outer edge, same inner rule, same ampersand. The reverse is not a second logo to keep in step; it is this one with the ink moved.